# Claude Code skills for paid ads and Instagram

Claude Code skills to plan and audit campaigns on Meta, Google Ads and TikTok, calculate ROAS and create Instagram reels and carousels.

These Claude Code skills cover paid advertising and Instagram content. To start, [plan an ad strategy](https://skills.sgomez.dev/en/s/ads-plan.md) defines objectives, channels and budget, and [audit your ad accounts](https://skills.sgomez.dev/en/s/ads-audit.md) returns a report per platform. There are channel-specific reviews for [Meta Ads](https://skills.sgomez.dev/en/s/ads-meta.md), [Google Ads](https://skills.sgomez.dev/en/s/ads-google.md) and [TikTok Ads](https://skills.sgomez.dev/en/s/ads-tiktok.md). The ad skills propose changes and do not modify your accounts on their own.

To work with the numbers, [calculate CPA, ROAS and break-even](https://skills.sgomez.dev/en/s/ads-math.md) shows the formulas, [design an ad A/B test](https://skills.sgomez.dev/en/s/ads-test.md) sets the hypothesis and sample size, and [review the landing page](https://skills.sgomez.dev/en/s/ads-landing.md) checks that it matches the ad message. For the material, [create campaign concepts and copy](https://skills.sgomez.dev/en/s/ads-create.md) starts from your brand profile.

On Instagram, [turn an idea into a Reel](https://skills.sgomez.dev/en/s/ig-reel.md) proposes hooks, a script and on-screen text, [create a carousel](https://skills.sgomez.dev/en/s/ig-carousel.md) writes the cover and slides, and [plan your Instagram week](https://skills.sgomez.dev/en/s/ig-plan.md) sets what to post and when. They suit both the person running campaigns and the person handling a business social account.

Web version: https://skills.sgomez.dev/en/ads
Updated 29 Sept 2026

## Skills (49)

- [Run paid advertising (/ads)](https://skills.sgomez.dev/en/s/ads.md): Audits, plans and drafts paid ad campaigns across 12 platforms, and changes nothing in your accounts without explicit approval.
- [Amazon Ads audit (/ads-amazon)](https://skills.sgomez.dev/en/s/ads-amazon.md): Reviews an Amazon Ads account (Sponsored ads, DSP, ACOS, TACOS) and returns prioritized findings, recommendations and the inputs still missing.
- [Apple Ads audit (/ads-apple)](https://skills.sgomez.dev/en/s/ads-apple.md): Reviews Apple Ads campaigns for measurement, keyword structure, Search Match and bidding, and returns prioritized findings and recommendations.
- [Ad attribution audit (/ads-attribution)](https://skills.sgomez.dev/en/s/ads-attribution.md): Compares how your ad platforms, GA4 and MMPs count conversions, explains the gaps and plans fixes. It will not add figures that use different windows.
- [Paid advertising audit (/ads-audit)](https://skills.sgomez.dev/en/s/ads-audit.md): Audits your paid ad accounts on one or more platforms and delivers a report with each platform's health, the risks and prioritized actions.
- [Ad budget and bidding plan (/ads-budget)](https://skills.sgomez.dev/en/s/ads-budget.md): Plans or reviews campaign budgets and bidding using CPA, ROAS and marginal return, and returns a plan with amounts, timing, guardrails and rollback triggers.
- [Competitor ad research (/ads-competitor)](https://skills.sgomez.dev/en/s/ads-competitor.md): Researches competitors' ads through public ad libraries and returns their messaging, formats and gaps, with a source for every observation.
- [Campaign concepts and ad copy (/ads-create)](https://skills.sgomez.dev/en/s/ads-create.md): Creates campaign concepts, ad copy and a creative brief from your brand profile and objective, without inventing testimonials, prices or results.
- [Ad creative audit (/ads-creative)](https://skills.sgomez.dev/en/s/ads-creative.md): Reviews your ad copy, images and video for format fit, fatigue, accessibility and policy, and returns prioritized refresh briefs.
- [Brand profile for ads (/ads-dna)](https://skills.sgomez.dev/en/s/ads-dna.md): Extracts a brand and offer profile (voice, colors, typography, proof) from a website you are authorized to use, as a base for creating ads.
- [AI images for ads (/ads-generate)](https://skills.sgomez.dev/en/s/ads-generate.md): Generates ad images from a creative brief and your brand profile, using the image provider you have configured.
- [Google Ads audit (/ads-google)](https://skills.sgomez.dev/en/s/ads-google.md): Audits a Google Ads account (Search, Shopping, Performance Max, Demand Gen) and delivers prioritized findings on measurement, search terms and bidding.
- [Ad landing page audit (/ads-landing)](https://skills.sgomez.dev/en/s/ads-landing.md): Reviews the page your ads send people to for message match, mobile, speed, forms and consent, and proposes testable improvements.
- [Ad campaign launch (/ads-launch)](https://skills.sgomez.dev/en/s/ads-launch.md): Drafts a campaign launch with its exact proposed changes, and applies it only after you explicitly approve that plan.
- [LinkedIn Ads audit (/ads-linkedin)](https://skills.sgomez.dev/en/s/ads-linkedin.md): Audits a LinkedIn Ads account (Insight Tag, Lead Gen Forms, ABM, bidding) and returns prioritized findings and B2B recommendations.
- [Ad profitability calculations (/ads-math)](https://skills.sgomez.dev/en/s/ads-math.md): Calculates CPA, ROAS, MER, LTV:CAC and break-even points for your ads, showing formulas, assumptions and base, downside and upside cases.
- [Meta Ads audit (/ads-meta)](https://skills.sgomez.dev/en/s/ads-meta.md): Audits a Meta Ads account (Facebook and Instagram) covering Pixel, Conversions API, creative and structure, with prioritized findings and actions.
- [Microsoft Advertising audit (/ads-microsoft)](https://skills.sgomez.dev/en/s/ads-microsoft.md): Audits a Microsoft Advertising (Bing Ads) account covering UET, Google imports, syndication and bidding, with prioritized findings.
- [Ad account monitoring (/ads-monitor)](https://skills.sgomez.dev/en/s/ads-monitor.md): Compares snapshots of your ad accounts to watch spend pacing, performance and tracking, and separates real anomalies from noise.
- [Paid campaign optimization (/ads-optimize)](https://skills.sgomez.dev/en/s/ads-optimize.md): Drafts campaign optimizations backed by evidence and confidence levels, applying them only with your approval. Never permanently deletes campaigns.
- [Product photos for ads (/ads-photoshoot)](https://skills.sgomez.dev/en/s/ads-photoshoot.md): Generates product photo variants (studio, lifestyle) from a source image you have rights to, keeping the product itself unchanged.
- [Pinterest Ads audit (/ads-pinterest)](https://skills.sgomez.dev/en/s/ads-pinterest.md): Audits a Pinterest Ads account (Tag, Conversions API, catalog, visual creative) and returns prioritized findings and recommendations.
- [Paid advertising strategy plan (/ads-plan)](https://skills.sgomez.dev/en/s/ads-plan.md): Builds a paid advertising strategy covering objectives, channels, budget, creative and measurement, with an owner and timing for every action.
- [Reddit Ads audit (/ads-reddit)](https://skills.sgomez.dev/en/s/ads-reddit.md): Audits a Reddit Ads account (Pixel, community targeting, creative, catalog) and returns prioritized findings and recommendations.
- [Paid media reports (/ads-report)](https://skills.sgomez.dev/en/s/ads-report.md): Turns the results of a prior audit or plan into a Markdown, HTML or PDF report, without hiding partial or insufficient data.
- [Ad platform knowledge refresh (/ads-research)](https://skills.sgomez.dev/en/s/ads-research.md): Reverifies ad platform, API and policy claims against official sources, and demotes any expired claim it cannot confirm.
- [Server-side tracking audit (/ads-server-side-tracking)](https://skills.sgomez.dev/en/s/ads-server-side-tracking.md): Audits server-side measurement (sGTM, conversion APIs, deduplication, consent) and returns failure modes, priorities and verification steps.
- [Paid media setup (/ads-setup)](https://skills.sgomez.dev/en/s/ads-setup.md): Sets up a client, brand, account and safety-guardrail profile for ad work, and never stores API keys or tokens.
- [Snapchat Ads audit (/ads-snapchat)](https://skills.sgomez.dev/en/s/ads-snapchat.md): Audits a Snapchat Ads account (Snap Pixel, Conversions API, AR, catalog formats) and returns prioritized findings and recommendations.
- [Ad experiment design (/ads-test)](https://skills.sgomez.dev/en/s/ads-test.md): Designs or reads out ad A/B tests with a hypothesis, sample size and duration, and returns a plain-language decision.
- [TikTok Ads account audit (/ads-tiktok)](https://skills.sgomez.dev/en/s/ads-tiktok.md): Audits a TikTok Ads account, from Pixel and Events API to creative, Smart+, bidding and attribution, and returns prioritised findings and missing inputs.
- [Claude Ads validation (/ads-validate)](https://skills.sgomez.dev/en/s/ads-validate.md): Checks Claude Ads contracts, scores, runs and installs, and returns a pass/fail result with the top blocker, the evidence and steps to recover.
- [X Ads account audit (/ads-x)](https://skills.sgomez.dev/en/s/ads-x.md): Audits an X (formerly Twitter) Ads account, covering X Pixel, Conversions API, targeting, creative and budgets, and returns findings and missing inputs.
- [YouTube Ads account audit (/ads-youtube)](https://skills.sgomez.dev/en/s/ads-youtube.md): Audits a YouTube Ads account, from campaign type and formats to Shorts, Demand Gen, audiences, bidding and measurement, and returns prioritised findings.
- [Instagram post-mortem (/ig-audit)](https://skills.sgomez.dev/en/s/ig-audit.md): Reads your Instagram insights or past posts and shows which reels worked, why they worked and what to stop making, ranked by outlier multiple.
- [Instagram caption writer (/ig-caption)](https://skills.sgomez.dev/en/s/ig-caption.md): Writes the caption for an Instagram reel or carousel, with the opening line, body, a single ask, search terms and hashtags, then lints it before you post.
- [Instagram carousel builder (/ig-carousel)](https://skills.sgomez.dev/en/s/ig-carousel.md): Turns an idea into an Instagram carousel with a cover, slide-by-slide copy and a caption, then builds 1080x1350 files once you approve the copy.
- [Instagram comments on other posts (/ig-comment)](https://skills.sgomez.dev/en/s/ig-comment.md): Writes comments for other people's Instagram posts and reels that sound like a person with an opinion, with two options and a pick of which to post.
- [Instagram DMs that get replies (/ig-dm)](https://skills.sgomez.dev/en/s/ig-dm.md): Drafts Instagram DMs: the keyword delivery, a first message to someone warm, a collab or brand pitch, and two follow-ups.
- [Make your text sound human (/ig-human)](https://skills.sgomez.dev/en/s/ig-human.md): Strips AI fingerprints from a draft, such as em dashes, stock words and invisible characters, and scores it against five local checks.
- [Weekly Instagram plan (/ig-plan)](https://skills.sgomez.dev/en/s/ig-plan.md): Builds your Instagram week: what to post, in which format, when, and which accounts to engage with, based on what actually happened to you.
- [Instagram profile optimiser (/ig-profile)](https://skills.sgomez.dev/en/s/ig-profile.md): Scores an Instagram profile out of 100 on a 12-part rubric and rewrites the weak parts: name, bio, link, highlights, pinned posts and grid.
- [Instagram Reel script (/ig-reel)](https://skills.sgomez.dev/en/s/ig-reel.md): Turns a raw idea into a Reel: three scored hooks, a spoken script, on-screen text and a timed beat sheet, written in your own voice.
- [Replying to Instagram comments (/ig-reply)](https://skills.sgomez.dev/en/s/ig-reply.md): Sorts the comments under your reels and posts by value and drafts replies to the ones worth answering: keywords, leads, critics and questions.
- [Repurpose long content for Instagram (/ig-repurpose)](https://skills.sgomez.dev/en/s/ig-repurpose.md): Turns a video, podcast, newsletter or article into a week of reels and carousels by extracting claims, numbers, stories and quotable lines.
- [Daily Instagram Stories (/ig-story)](https://skills.sgomez.dev/en/s/ig-story.md): Writes the day's Instagram Stories frame by frame, with which stickers to use where and the one frame that moves people into your DMs.
- [Find reels that are working (/ig-viral)](https://skills.sgomez.dev/en/s/ig-viral.md): Finds reels working right now in your niche, ranks them by how far each beat its own account, names the hook formula and builds a swipe file.
- [Full ad campaign plan (/marketing--ads-campaign)](https://skills.sgomez.dev/en/s/marketing--ads-campaign.md): Runs 8 parallel agents covering market, competitors, audiences, copy and metrics for a product or brand, and delivers the campaign plan as a PowerPoint.
- [Digital marketing audit (/marketing--marketing-audit)](https://skills.sgomez.dev/en/s/marketing--marketing-audit.md): Audits a website with 8 parallel agents covering SEO, competition, UX, brand, growth, content and paid media, and delivers a consolidated PowerPoint.