# Ad attribution audit (/ads-attribution)

/ads-attribution is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Compares how your ad platforms, GA4 and MMPs count conversions, explains the gaps and plans fixes. It will not add figures that use different windows.

- Web version: https://skills.sgomez.dev/en/s/ads-attribution
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-attribution
- Updated 10 Sept 2026

## How to ask for it

- `Why don't Meta and Google Ads agree on conversion counts?`
- `Review our attribution setup in GA4`
- `Help me reconcile AppsFlyer data against the ad platforms`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

- [How we review this](https://skills.sgomez.dev/en/methodology.md)