# Ad budget and bidding plan (/ads-budget)

/ads-budget is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Plans or reviews campaign budgets and bidding using CPA, ROAS and marginal return, and returns a plan with amounts, timing, guardrails and rollback triggers.

- Web version: https://skills.sgomez.dev/en/s/ads-budget
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-budget
- Updated 10 Sept 2026

## How to ask for it

- `Help me allocate ad budget across platforms this quarter`
- `Can I scale spend on this campaign without CPA blowing up?`
- `Forecast a budget to hit a 4x ROAS target`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

- [How we review this](https://skills.sgomez.dev/en/methodology.md)