Google Ads audit
/ads-google
/ads-google is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Audits a Google Ads account (Search, Shopping, Performance Max, Demand Gen) and delivers prioritized findings on measurement, search terms and bidding.
Author's description
Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.
Use it when
- You want to review measurement and structure in your Google Ads account
- You have a search terms report and want to find wasted spend
- You run Performance Max, Shopping or Demand Gen and want a diagnosis
Not for
- Suggesting negative keywords without a search terms report
- Editing the account: changes stay as drafts
What you get
Platform health findings with evidence coverage, diagnoses, prioritized recommendations, unscored opportunities and missing inputs.
How to ask for it
Audit my Google Ads account, especially the Search campaignsReview the search terms report and suggest negative keywordsHow is my Performance Max campaign performing?
Install
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bashAfter installing with the script, type /ads-google. Using Cursor, Windsurf or Codex? Platform guides
Questions about this skill
- Will it give me a list of negative keywords?
- Only if you supply a search terms report and business relevance is reviewed. It never offers generic or sample negative lists.
- Can it remove or disable a setting in my account?
- It recommends a change only after verifying the operation is possible with your permissions and the current interface. Otherwise it marks it unknown and offers a reversible alternative.
- Does it score beta features?
- No. Optional, beta or ineligible features are left unscored.
Demo coming soon