# Google Ads audit (/ads-google)

/ads-google is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Audits a Google Ads account (Search, Shopping, Performance Max, Demand Gen) and delivers prioritized findings on measurement, search terms and bidding.

- Web version: https://skills.sgomez.dev/en/s/ads-google
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-google
- Updated 10 Sept 2026

## Use it when

- You want to review measurement and structure in your Google Ads account
- You have a search terms report and want to find wasted spend
- You run Performance Max, Shopping or Demand Gen and want a diagnosis

## Not for

- Suggesting negative keywords without a search terms report
- Editing the account: changes stay as drafts

## What you get

Platform health findings with evidence coverage, diagnoses, prioritized recommendations, unscored opportunities and missing inputs.

## How to ask for it

- `Audit my Google Ads account, especially the Search campaigns`
- `Review the search terms report and suggest negative keywords`
- `How is my Performance Max campaign performing?`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

## Questions about this skill

### Will it give me a list of negative keywords?

Only if you supply a search terms report and business relevance is reviewed. It never offers generic or sample negative lists.

### Can it remove or disable a setting in my account?

It recommends a change only after verifying the operation is possible with your permissions and the current interface. Otherwise it marks it unknown and offers a reversible alternative.

### Does it score beta features?

No. Optional, beta or ineligible features are left unscored.


- [How we review this](https://skills.sgomez.dev/en/methodology.md)