# Ad profitability calculations (/ads-math)

/ads-math is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Calculates CPA, ROAS, MER, LTV:CAC and break-even points for your ads, showing formulas, assumptions and base, downside and upside cases.

- Web version: https://skills.sgomez.dev/en/s/ads-math
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-math
- Updated 10 Sept 2026

## How to ask for it

- `Calculate the break-even point for this campaign`
- `What ROAS do I need for this to be profitable?`
- `Help me calculate my business's LTV:CAC`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

- [How we review this](https://skills.sgomez.dev/en/methodology.md)