# Paid campaign optimization (/ads-optimize)

/ads-optimize is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Drafts campaign optimizations backed by evidence and confidence levels, applying them only with your approval. Never permanently deletes campaigns.

- Web version: https://skills.sgomez.dev/en/s/ads-optimize
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-optimize
- Updated 10 Sept 2026

## How to ask for it

- `Optimize this campaign, CPA is too high`
- `Reallocate budget from the worst-performing campaign to the best one`
- `Pause the lowest-ROAS ads and rotate in new creative`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

- [How we review this](https://skills.sgomez.dev/en/methodology.md)