# Server-side tracking audit (/ads-server-side-tracking)

/ads-server-side-tracking is a Claude Code skill in the Ads & Social section. It is maintained by AgriciDaniel and published under the MIT license. Audits server-side measurement (sGTM, conversion APIs, deduplication, consent) and returns failure modes, priorities and verification steps.

- Web version: https://skills.sgomez.dev/en/s/ads-server-side-tracking
- Section: [Ads & Social](https://skills.sgomez.dev/en/ads.md)
- Author: AgriciDaniel
- License: MIT
- Source: https://github.com/AgriciDaniel/claude-ads/tree/ac21644933910419529bcf81efb95a9ca71edf81/skills/ads-server-side-tracking
- Updated 10 Sept 2026

## How to ask for it

- `Help me set up server-side tracking with sGTM`
- `Why are conversions getting lost between the pixel and the CAPI?`
- `Review event deduplication between browser and server`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```


## Author's description

Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, CAPI, Events API, event_id, pixel debugging, first-party measurement, or conversion data loss.

- [How we review this](https://skills.sgomez.dev/en/methodology.md)