# Blog post writing (/content--blog-post)

/content--blog-post is a Claude Code skill in the Brand & Content section. Writes a technical or business blog post: proposes angles, an outline and a full draft, with SEO basics and without generic AI prose.

- Web version: https://skills.sgomez.dev/en/s/content--blog-post
- Section: [Brand & Content](https://skills.sgomez.dev/en/brand.md)
- Author: Santiago Gómez de la Torre
- License: MIT
- Source: https://github.com/sgomez-dev/claude-skills/blob/main/skills/content/blog-post.md
- Updated 10 Jul 2026

## Use it when

- You need a blog post with a real angle, not just a topic
- You want it written for a specific audience and voice
- You want a full draft with SEO basics included

## Not for

- A full SEO strategy, which /content--seo-content covers
- Making up statistics, customers or quotes you have not supplied

## What you get

A blog_[slug].md file with frontmatter and a full draft, plus three title options and the meta description shown in the conversation.

## How to ask for it

- `/content--blog-post write a blog post about how we migrated our database`
- `/content--blog-post I need a business post about our new pricing strategy`
- `/content--blog-post draft a technical article with a fresh angle on AI`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```

Claude Code plugin:

```
/plugin marketplace add sgomez-dev/claude-skills
/plugin install content-skills@claude-skills-collection
```

## Permissions

- Reads: `*.md`, `*.txt`, `src/**`, `docs/**`
- Writes: `blog_*.md`, `drafts/*.md`
- Runs: —
- Network: Yes
- Destructive: No

## Author's description

Write a technical or business blog post with a real angle and human prose

## Questions about this skill

### Does it write in English or another language?

In the language of your audience and market, not English by default. It confirms this with you first.

### Will it invent statistics or quotes?

No. It never invents statistics, customer names or quotes, and it marks anything needing verification with [verify].

### How long is the post?

It follows the angle rather than a word target. Most good posts run 800 to 1,500 words.


- [How we review this](https://skills.sgomez.dev/en/methodology.md)