Does it publish the Reel for me?

No. The skill only produces the script; you shoot and post it. If you approve it, it logs the date, hook formula and first line for later audits.

How long should a Reel be?

The working range is 15 to 45 seconds. Reels can run to 3 minutes, but almost nobody should use that. Under 7 seconds only the loop counts inflate.

What if my idea is thin?

It does not pad it. It asks what happened, to whom and what it cost or returned, because a Reel needs one specific true thing.

By JakeschincariolUpdated 13 Sept 2026

Instagram Reel script

/ig-reel

/ig-reel is a Claude Code skill in the Ads & Social section. It is maintained by Jakeschincariol and published under the MIT license. Turns a raw idea into a Reel: three scored hooks, a spoken script, on-screen text and a timed beat sheet, written in your own voice.

Author's description

Write an Instagram Reel from a raw idea - hook options off 26 formulas, the spoken script, the on-screen text, and a timed beat sheet - in the user's own voice and scored before they shoot it. Use whenever the user wants a Reel, a short-form video script, a hook, a voiceover, "make a reel about X", "what should I say in this video", or is about to record and does not have the first line yet.

Use it when

You have a Reel idea but no idea how to open it
You are about to record and still lack the first line
You want to compare several hooks before picking one

Not for

Posting the Reel: you record and publish it yourself
Writing scripts in a voice you could not say out loud

What you get

Three scored hooks, the spoken script, the on-screen text written separately and a timed beat sheet.

How to ask for it

Make me a reel about saving time while cooking
I need the script and hook for this video I'm about to record
Give me a few hook options to talk about this topic

Install

curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash

After installing with the script, type /ig-reel. Using Cursor, Windsurf or Codex? Platform guides

Questions about this skill

Does it publish the Reel for me?: No. The skill only produces the script; you shoot and post it. If you approve it, it logs the date, hook formula and first line for later audits.
How long should a Reel be?: The working range is 15 to 45 seconds. Reels can run to 3 minutes, but almost nobody should use that. Under 7 seconds only the loop counts inflate.
What if my idea is thin?: It does not pad it. It asks what happened, to whom and what it cost or returned, because a Reel needs one specific true thing.

Demo coming soon