# Cold outreach sequences (/sales--cold-outreach)

/sales--cold-outreach is a Claude Code skill in the Sales section. Writes multi-touch cold email and LinkedIn sequences personalized from each lead's data, with cadence, exit triggers and subject lines to A/B test.

- Web version: https://skills.sgomez.dev/en/s/sales--cold-outreach
- Section: [Sales](https://skills.sgomez.dev/en/sales.md)
- Author: Santiago Gómez de la Torre
- License: MIT
- Source: https://github.com/sgomez-dev/claude-skills/blob/main/skills/sales/cold-outreach.md
- Updated 10 Jul 2026

## Use it when

- You have a lead list with signals or context to personalize from
- You want an email and LinkedIn sequence that books meetings
- You need a different angle for each lead segment

## Not for

- Sending generic mass blasts with no per-lead data
- Acting as legal advice on CAN-SPAM or GDPR

## What you get

A Markdown file with the cadence and templates per segment, and optionally a CSV with each lead's merged messages.

## How to ask for it

- `/sales--cold-outreach 4-email cold sequence for HR directors`
- `/sales--cold-outreach I need personalized LinkedIn messages for these leads`
- `/sales--cold-outreach create an outreach sequence for fintech startups`

## Install

macOS · Linux:

```
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash
```

Windows:

```
irm https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.ps1 | iex
```

Claude Code plugin:

```
/plugin marketplace add sgomez-dev/claude-skills
/plugin install sales-skills@claude-skills-collection
```

## Permissions

- Reads: `*.csv`, `*.md`, `*.txt`, `*.json`
- Writes: `outreach_*.md`, `outreach_*.csv`
- Runs: —
- Network: No
- Destructive: No

## Author's description

Write multi-touch cold email and LinkedIn sequences personalized per lead

## Pairs well with

- [Ideal customer profile (ICP) (/sales--icp-builder)](https://skills.sgomez.dev/en/s/sales--icp-builder.md): Builds your ideal customer profile from customers, a product description or a website, with who to exclude and ready-to-run lead search queries.
- [Lead finding and scoring (/sales--lead-finder)](https://skills.sgomez.dev/en/s/sales--lead-finder.md): Finds companies matching your ideal customer through web search, or prioritizes an existing list, scored by fit and buying intent.
- [Lead qualification scoring (/sales--lead-qualifier)](https://skills.sgomez.dev/en/s/sales--lead-qualifier.md): Scores and tiers leads or open deals with BANT, MEDDIC or CHAMP from the evidence you provide, with one concrete next action per lead.
- Recipe: [/pipeline--sales-outbound](https://github.com/sgomez-dev/claude-skills/blob/main/pipelines/sales-outbound.yaml): Sales Outbound

## Questions about this skill

### Does it invent details to personalize messages?

No. Personalization comes only from the data you provide. Leads with no usable signal go to a needs-research list instead of getting generic copy.

### How many touches does a sequence have?

By default it proposes five touches over 15 days mixing email and LinkedIn, ending with a breakup email. You can adapt the cadence and channels to your segment.

### Does it make the emails compliant?

It adds an opt-out path and tells you to respect CAN-SPAM, GDPR and local law, but it is not legal advice. Have whoever owns compliance review it.


- [How we review this](https://skills.sgomez.dev/en/methodology.md)