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Ideal customer profile (ICP)
/sales--icp-builder
/sales--icp-builder is a Claude Code skill in the Sales section. Builds your ideal customer profile from customers, a product description or a website, with who to exclude and ready-to-run lead search queries.
Author's description
Build an ICP from your customers, product, or website, plus lead-finder queries
Use it when
- You have not yet defined who to sell to
- You want to derive an ICP from your best customers, product or website
- You need search queries to find matching leads
Not for
- Replacing paid market data or in-depth customer research
- Building a reliable ICP from only two or three customers
What you get
A Markdown document, icp_[segment].md, with a summary, firmographics, personas, triggers, disqualifiers and ready-to-run queries.
How to ask for it
/sales--icp-builder build an ICP from our current best customers/sales--icp-builder analyze our website and define our ideal customer/sales--icp-builder give me search queries to find leads matching the ICP
Install
curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bashAfter installing with the script, type /sales--icp-builder. Using Cursor, Windsurf or Codex? Platform guides
Questions about this skill
- What do I need to provide?
- One of three things: a list of your best customers, a product description or your website URL. If you give nothing, it asks for one of them.
- Does it use paid databases?
- No. It uses only public, free sources when researching your customers or website.
- How reliable is the result?
- It depends on the evidence. Each criterion is marked as evidence-backed or as a hypothesis, and with few customers the result is a hypothesis to validate.
Demo coming soon
Pairs well with
- Recipe: /pipeline--sales-outbound Sales Outbound