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Ideal customer profile (ICP)

/sales--icp-builder

/sales--icp-builder is a Claude Code skill in the Sales section. Builds your ideal customer profile from customers, a product description or a website, with who to exclude and ready-to-run lead search queries.

Author's description

Build an ICP from your customers, product, or website, plus lead-finder queries

Use it when

  • You have not yet defined who to sell to
  • You want to derive an ICP from your best customers, product or website
  • You need search queries to find matching leads

Not for

  • Replacing paid market data or in-depth customer research
  • Building a reliable ICP from only two or three customers

What you get

A Markdown document, icp_[segment].md, with a summary, firmographics, personas, triggers, disqualifiers and ready-to-run queries.

How to ask for it

  • /sales--icp-builder build an ICP from our current best customers
  • /sales--icp-builder analyze our website and define our ideal customer
  • /sales--icp-builder give me search queries to find leads matching the ICP

Install

curl -fsSL https://raw.githubusercontent.com/sgomez-dev/claude-skills/main/install.sh | bash

After installing with the script, type /sales--icp-builder. Using Cursor, Windsurf or Codex? Platform guides

Questions about this skill

What do I need to provide?
One of three things: a list of your best customers, a product description or your website URL. If you give nothing, it asks for one of them.
Does it use paid databases?
No. It uses only public, free sources when researching your customers or website.
How reliable is the result?
It depends on the evidence. Each criterion is marked as evidence-backed or as a hypothesis, and with few customers the result is a hypothesis to validate.

Demo coming soon

Pairs well with

↑↓ move · Enter open · Esc close